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About

Senior product design with a systems operator mindset.

I work where product direction, interface complexity, business pressure, and implementation reality meet. My job isn't to make more screens. It's to make decisions clearer.

Background

I have spent 16+ years designing digital products, interfaces, and systems. Since 2024, I've run an independent product design practice, directing AI, SaaS, and enterprise work including BE.ME AI, Predict.Law, and CREA Foundation. Before that, I spent three years as Associate Design Director at IQVIA, leading UX direction and design teams of four to twelve designers across enterprise clinical research platforms.

Across SaaS, AI, healthcare (including short-term work with Optimize Health in Seattle and IMC in Vero Beach), and enterprise work, the common thread is complexity: products with too many moving parts, teams that need clearer product structure, and interfaces that need to become easier to understand, operate, and ship.

Who I work with

  • Founders turning a product idea into a credible product surface.
  • Startups with SaaS workflows, dashboards, AI outputs, or UX debt to untangle.
  • Teams that need design systems and product structure before scaling UI.
  • Hiring managers evaluating design leadership, not just portfolio polish.
  • Recruiters screening for senior product judgment beyond visual craft.
View résuméLinkedIn profile
Facundo Puig

Experience

Selected roles across 16+ years of product and design work.

  • 16+Years in product design
  • DirectorLeadership level
  • 12Designers led
  • 5Industries shipped in
  1. 2024 — Present

    Lead Product Designer & ConsultantIndependent Product Design Practice

    Product direction and design for AI products, SaaS, and enterprise systems, including BE.ME AI, Predict.Law, and CREA Foundation.

  2. 2021 — 2024

    Associate Design DirectorIQVIA

    Led UX direction and design teams of four to twelve designers across enterprise clinical research platforms.

  3. 2019 — 2022

    Lead Product DesignerAbelardo Cuffia

    Companion mobile product for precision agriculture, from discovery and field research through handoff.

  4. 2009 — 2011

    Account Service Delivery ManagerHewlett Packard Enterprise

    Early-career foundation in large-scale enterprise delivery.

  5. 2004 — 2019

    Product Designer & Web DeveloperFreelance

    Designed and built custom WordPress websites for clients, from layout and UX through front-end implementation.

What colleagues say

From hiring managers, peers, and direct reports.

There is absolutely no one who “wants it more” than Facu... Not only delivering world-class design work, but also cultivating client relationships through thoughtful negotiation and early expectation setting. It was this penchant for success that made his promotion to Associate Director a very easy decision.

Philip MurrayProduct Management, Digital Platforms & InnovationHired Facu as Sr. UX Designer at IQVIA

An exceptional UX Lead with a keen eye for user-centered design... His insights have been instrumental in shaping our product roadmap, leading to improved usability and increased customer satisfaction.

Andrés ClottaLead Product Designer at IQVIAWorked alongside Facu at IQVIA

Facu's journey from graphic and web designer to UX Director reflects a seamless integration of creativity and strategy. His charismatic leadership enhances projects with a user-centric approach, making a significant impact on both our team and outcomes.

Ana RivettiLead UX & Product Designer, Enterprise HealthcareWorked with Facu on the same team at IQVIA

He is an excellent listener, always eager to assist with any obstacles. Facu is a natural leader, kind, and excels in team collaboration.

Amin Wejebe ShanahanSenior Product Designer at VeratoReported to Facu at IQVIA

Frequently asked

What hiring managers usually ask.

Am I open to full-time roles, or only contract and consulting work?

Both. My current work is an independent design practice, but I'm also open to full-time leadership roles like the one I held as Associate Design Director at IQVIA. The contact form lets you flag which one applies.

Do I work remotely, or only on-site?

Remote, embedded with product and engineering teams. That's how I ran the current practice (BE.ME AI, Predict.Law, CREA Foundation), and how I ran IQVIA before it.

What industries and product types do I specialize in?

AI products, complex SaaS, and enterprise systems. I have direct experience across five industries: healthcare, legal tech, public health, precision agriculture, and public-sector platforms, spanning a 16+ year career.

How quickly do I respond to inquiries?

I read every message personally, typically replying within one or two business days.