Public Health / Advocacy

Public Health Advocacy Platform

CREA Foundation needed a regional advocacy platform for public-health work in Latin America. The content involved tobacco taxation, prevention messaging, policy context, and civic action.

My work focused on making that material easier to navigate and present as a credible digital experience.

Design highlights

What changed in the experience.

Simpler information architecture

Clearer advocacy narrative

Readable content hierarchy

Figma Make iteration

Implementation support

Project Overview

The client needed a digital platform for public-health advocacy across Latin America. The main need was to organize complex material into a site that could explain the issue, support credibility, and guide people toward action.

My Role

I worked on information architecture, UX/UI design, narrative structure, Figma Make iteration, and hands-on implementation support.

The Challenge

The main challenge was making serious policy and public-health content readable without simplifying it so much that it lost credibility.

Design Process

I started by organizing the content and page structure. Then I shaped the interface direction and key narrative path. Finally, I supported the transition from design exploration into implementation.

Solution

The solution created a clearer advocacy website structure with focused content sections, a more readable story, and an implementation path that could support the public-health material.

Depth

What was complex about CREA Foundation, and what I helped clarify.

What was complex

The subject matter combined policy, public-health data, prevention messaging, and civic action.
The experience needed to feel credible without becoming dense.
The project needed to move quickly from structure into implementation support.

What I helped clarify

The information architecture and content sequence.
How public-health material could become a readable digital experience.
A practical workflow from interface direction into implementation.

Value created

Created a clearer advocacy experience and implementation structure for a serious public-health platform.

Outcome

The work delivered a more organized platform foundation for the advocacy effort and gave the project a clearer structure for future content updates.

Solution visuals

Screens and visual references from CREA Foundation.

**Homepage**CREA Foundation homepage with interactive video quiz

**About**CREA Foundation organization stats and social links

**Campaign**CREA Foundation Latin America map and campaign materials

**Content**CREA Foundation tabbed educational content section

**Advocacy**CREA Foundation advocacy section with photo gallery

**Messaging**CREA Foundation infographic and key message section

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